Born on the waters of San Diego Bay, Lips and Lids is more than just a brand—it’s a way of life. Built for those who live for ripping lips and popping lids, our gear is designed for the casual fisherman who loves nothing more than catching fish and cracking a cold one with friends. Whether you’re casting lines at sunrise or swapping stories over a few brews, Lips and Lids is all about embracing the good times on and off the water.